Remix specializes in thought leadership, focused on speaking and podcast guest placements. This is the third in a series about how to get and maximize podcast guest opportunities.
So, you’ve landed a guest spot on a podcast—congratulations! Appearing on a podcast is a fantastic opportunity to amplify your message, grow your visibility, and connect with a targeted audience. With the podcast world booming, there’s no better time to take advantage of this platform.
At Remix, we’re all about thought leadership and specialize in helping professionals like you secure speaking and podcast guest spots. In this post, we’ll dive into a few easy, impactful ways to make the most of your podcast appearance.
Why Podcasts are a Goldmine for Your Brand
Podcasts bring unique advantages that are hard to beat:
- Longer shelf life – Your episode can be discovered by new listeners long after it airs.
- Highly targeted audiences – Podcasts often attract niche audiences, meaning you’re reaching people who genuinely care about your topics.
- Boosted brand authority – Sharing insights positions you as an expert in your field.
But here’s a tip: don’t just sit back and let the host do all the promoting. Your involvement in marketing your episode can go a long way. Let’s get into some practical ways to maximize your podcast guest spot.
1. Share on Multiple Platforms
Get the word out by posting about your episode across social media channels—LinkedIn, X, Instagram, or wherever you’re active. Drop a link on your company website, highlight key moments, and even create a quick summary post on LinkedIn. This helps your episode get the attention it deserves from your followers and potential clients alike.
2. Repurpose, Repurpose, Repurpose
One of the best ways to extend the life of your podcast appearance is to turn it into more content. Share standout quotes as graphics, cut short video snippets for social media, or even write a blog post expanding on what you discussed. Repurposing content keeps your message fresh and in front of people who may have missed the episode.
3. Engage Your Network
Encourage your team to help promote your appearance. A simple share, like, or comment from your colleagues can make a big difference in getting your episode in front of more people. Plus, this collective support adds credibility to your voice and message.
By taking these steps, you can make sure your podcast appearance reaches far beyond the original listener base, and helps reinforce your authority in your industry.
Remember, your podcast guest spot is more than a one-time event—it’s an asset you can keep leveraging to grow your brand and your business.
Above all, enjoy your opportunity to share your wisdom on a podcast and have fun with the process!
Want to learn more? Check out our series on podcast guesting, including Remix Tips: How to Be Booked as a Podcast Guest and Remix Tips: How To Be a Successful Podcast Guest
Want help booking podcast guest spots? Email us at [email protected].
