Rochelle Srigley, research specialist, has transformed expansive databases into targeted media lists; editorial calendar reports; and conference, trade show and special event matrixes for speaking opportunities. She has also managed the internal marketing efforts for PR agencies. Rochelle transitioned into public relations over 19 years ago from the fashion industry where she spent 5 years designing a variety of active wear, sportswear, and young men and women’s clothing. Her creative flair led to her clothing lines being featured at The International Sportswear Show and the ASR Shows.
Tapping her extensive background in computers in design and project management, Rochelle utilizes the tools, services, and contacts at hand to quickly and efficiently produce a quality product. Her contributions aided project and client leaders in research, organization in reaching the target goals of strategic initiatives.